About Us

Tillaari is the natural evolution of Ashok Jain Shawl Emporium, a name that has stood for trust and craftsmanship in Ludhiana for more than 45 years. What started as a family-run business known for quality shawls has now grown into a brand shaped for today’s lifestyle.

We bring forward everything we’ve learned over the decades, the expertise, the heritage, the commitment to quality and translate it into clothing that fits effortlessly into modern wardrobes.

Our shawls and stoles remain at the heart of what we do, but our journey now extends into jackets, ponchos, and kurta sets designed for everyday ease and timeless appeal. We focus on premium blends, thoughtful details, and styles that feel as good as they look.

Tillaari also aims to be a platform that shines a light on hidden talent, curating select Indian brands that deserve recognition and a wider reach. Through this, we hope to serve women across Tier 2 and Tier 3 cities, urban India, and the global Indian community with style that is dependable, inclusive, and seasonless.

Rooted in where we come from, designed for where we’re going, Tillaari is where India’s woven legacy meets the modern woman’s wardrobe.